Connor Franta has grown from YouTube personality and global trendsetter and entrepreneur, with an audience of more than 15 million across various social platforms. Connor’s passion for music has translated into a 5-time Billboard top-10 charting Common Culture Music Series compilation where he takes emerging musicians, licenses their music, and distributes it to his audience as a 21st “mixtake.” Stemming from the success of the compilation series, Connor cofounded Heard Well, the first music label powered by social tastemakers that offer other influencers to get behind the music they love and put out their own version of the Common Culture Music Series. Connor’s Memoir, A Work in Progress, spent 16 weeks on the Best Sellers list and has become the gold standard in publishing for digitally native stars. Earlier this year, Connor launched a specifically coffee line, Common Culture Coffee, as well as Common Culture Clothing. All products live at CommonCulture.co. Connor has also raised more than 250k dollars for the Thirst Project via his annual birthday fundraiser.